PROMETEUS THE MEDIA REVOLUTION
PROMETEUS THE MEDIA REVOLUTION, www casaleggioassociati it/thefutureofmedia Subtitles also available in: Español: www youtube com/watch?v=aD4XtZqJu U 日本語: www youtube com/watch?v=WNnesYfBFw0 Man is God He is everywhere he is anybody he knows everything This is the Prometeus new world All started with the Media Revolution with Internet at the end of the last century Everything related to the old media vanished: Gutenberg the copyright the radio the television the publicity The old world reacts: more restrictions for the copyright new laws against non authorized copies Napster the music peer to peer company is sued At the same time free internet radio appears; TIVO the internet television allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news Millions of people read daily the biggest on line newspaper Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos YouTube for movies The power of the masses A new figure emerges: the prosumer a producer and a consumer of information Anyone can be a prosumer The news channels become available on Internet The blogs become more influential than the old media The newspapers are released for free Wikipedia is the most complete encyclopedia ever In 2007 Life magazine closes The NYT sells its television and declares that the future is digital BBC follows In the main cities of the world people are connected for free At the corners of the streets totems print pages from blogs and digital magazines The virtual worlds are common places on the Internet for millions of people A person can have multiple on line identities Second Life launches the vocal avatar The old media fight back A tax is added on any screen; newspapers radios and televisions are financed by the State; illegal download from the web is punished with years of jail Around 2011 the tipping point is reached: the publicity investments are done on the Net The electronic paper is a mass product: anyone can read anything on plastic paper In 2015 newspapers and broadcasting television disappear digital terrestrial is abandoned the radio goes on the Internet The media arena is less and less populated Only the Tyrannosaurus Rex survives The Net includes and unifies all the content Google buys Microsoft Amazon buys Yahoo! and become the world universal content leaders with BBC CNN and CCTV The concept of static information books articles images changes and is transformed into knowledge flow The publicity is chosen by the content creators by the authors and becomes information comparison experience In 2020 Lawrence Lessig the author of Free Culture is the new US Secretary of Justice and declares the copyright illegal Devices that replicate the five senses are available in the virtual worlds The reality could be replicated in Second Life Any one has an Agav agent avatar that finds information people places in the virtual worlds In 2022 Google launches Prometeus the Agav standard interface Amazon creates Place a company that replicates reality You can be on Mars at the battle of Waterloo at the Super Bowl as a person Its real In 2027 Second Life evolves into Spirit People become who they want And share the memory The experiences The feelings Memory selling becomes a normal trading In 2050 Prometeus buys Place and Spirit Virtual life is the biggest market on the planet Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar Experience is the new reality Voice: Philip K Dick Avatar Date: 6th April 2051 Lugar: desconocido